After hearing that his obituary had been printed in a New York
journal Mark Twain said, “The reports of my death have been greatly exaggerated.”
Like Mark Twain film has been prematurely declared dead and written off as a
thing of the past. Thanks in large part to folks like The Lomography Society, The
Film Photography Project and The Impossible Project, analog photography is not
only still alive but prospering and growing.
The inspiring story of the Lomography Society (http://www.lomography.com/
) which was credited last year in a BBC news story with single handedly saving
film photography from extinction is the stuff of legend. Today the Lomography web site and their stores
around the world stand as a profitable testimony to the enduring interest in
analog film photography.
The Impossible Project (http://www.the-impossible-project.com/ ) resurrected
the instant photography industry from the ashes of Polaroid’s demise and has
become the hub of a worldwide cult of instant photographers who generally use
old Polaroid cameras for their craft although Fuji continues to manufacture
both instant film and cameras.
Fujifim , to their credit has never wavered in their support for
film photography and continues to offer a wide array of film and analog
photography products, including the instant film and cameras.
The Film Photography Project, (http://filmphotographyproject.com/
) working quietly in the background with their biweekly film photography
podcasts, frequent film walks & meet ups and their online store has remained
a beacon for film photographers who might otherwise become lost in the shifting
seas of digital photography.
Kodak, in the midst of its bankruptcy struggles took the time at a
trade show in 2011 to announce that film sales were actually growing after
dropping and then leveling off as a result of the digital revolution that
occurred during the first decade of the 21st century.
Ferrania, the Italian film manufacturer that stopped all film
production in 2008 has recently announced that it plans to restart production
in early 2014.
The truth is that in spite of an obvious lack of flashy
advertising campaigns and hardly any publicity at all, the film community is
not only still alive and well but it is steadily growing. You can still buy new
film cameras and there has never been a better time to buy used film cameras.
Film and related items are readily available although you may now have to get some
things online rather than in your local camera shop as they generally cater to
the digital crowd. Many types of film have been discontinued but new and better
ones have been released as well.
Will film cameras ever again outsell the amazing new digital
wonder-gadgets that are released almost daily – of course not! But neither will they disappear anytime soon
either. Some of us old folks will never abandon film and young people every day
rediscover the mystique of film photography as they realize that there is
something else out there waiting for them besides the digital cameras they grew
up with. So do yourself a favor – try film. You won’t regret it!
Nice summation of current trends. I hadn't heard about Ferrania making a comeback. I hope they make some 127 film.
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